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BRAND BUILDING

Taking a highly creative, benefit-oriented approach, we partner with our clients to develop tactical, multi-functional brand-building activations designed to create awareness, enhance equity and engender loyalty. We concept big ideas that check all the boxes. We unlock a brand's full potential by creating authentic interactions and interesting experiences that engage consumers.

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LIGHTBOX

ENGINEERED A STRATEGIC PARTNERSHIP BETWEEN LIGHTBOX AND THE SURF LODGE FOR A SEASON-LONG WELLNESS SERIES SPONSORSHIP, A RETAIL POP-UP DISPLAY AND ON-SITE EVENT ACTIVATIONS, THAT RESULTED IN INCREASED BRAND AWARENESS, ONGOING PRESS COVERAGE AND SOCIAL MEDIA ENGAGEMENTS, AS WELL AS REINFORCED CONNECTIONS TO NOTABLE MEDIA, LOCAL CELEBRITIES AND TASTEMAKERS.

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WATCHFINDER & CO.

SECURED THE HEADLINE SPONSORSHIP FOR NYMD, THE KICK-OFF TO NEW YORK FASHION WEEK, DEVELOPING AN IMMERSIVE 360° PROGRAM THAT INCLUDED A BRANDED STUDIO PRESENTATION, SHOWCASING WATCHFINDER PRODUCTS, ALONG WITH AN INTERACTIVE PORTRAIT MOMENT TO ENGAGE GUESTS AND ENCOURAGE SOCIAL SHARING-ALL RESULTING IN EDITORIAL COVERAGE, INCREASED BRAND AWARENESS AND NEW BUSINESS OPPORTUNITIES.

DE BEERS TEN/TEN PROGRAM

DEVELOPED A COMPREHENSIVE COMMUNICATIONS STRATEGY THAT LAUNCHED EACH PHASE OF THE TEN/TEN DESIGN COLLABORATION PROGRAM, SECURED PROMINENT MEDIA PLACEMENTS AND EXECUTED A TIERED SOCIAL MEDIA ACTIVATION WITH INFLUENTIAL TASTEMAKERS THAT BUILT ADVOCACY AND AWARENESS AND INCREASED COMMUNITY ENGAGEMENT FOR DE BEERS.

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WATCHES OF SWITZERLAND

IDENTIFIED AND SECURED NOTEABLE TASTEMAKERS AND PRESS TO TRAVEL VIA HELICOPTER FROM MANHATTAN TO MONTAUK FOR THE REVEAL OF WATCHES OF SWITZERLAND’S ANYTIME.ANYWHERE. CAMPAIGN AND EXECUTED AN IMMERSIVE WEEKEND AT THE BELOVED SURF LODGE, THAT RESULTED IN TOP TIER PRESS PLACEMENTS AND EXTENSIVE SOCIAL MEDIA ACTIVITY.

W.ROSADO

CRAFTED A GLOBAL PR PROGRAM TO STRATEGICALLY UNVEIL A NEW PEARL NECKLACE CONCEPT, CREATED FOR THE FIRST FEMALE VICE PRESIDENT, RESULTING IN BILLIONS OF MEDIA IMPRESSIONS AND MASSIVE BRAND AWARENESS.

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JOHNSTON & MURPHY

CONCEPTED A STYLIZED, SITE-SPECIFIC BRAND ACTIVATION TO INFUSE EXCITEMENT AND INTEREST IN JOHNSTON & MURPHY’S FIRST CONCEPT STORE IN NEW YORK’S FLATIRON NEIGHBORHOOD

FERRARI

HOSTED AN EXPERIENTIAL WEEKEND FOR HIGH PROFILE TASTEMAKERS ALONG THE CALIFORNIA COAST, ALIGNING THE LUXURY AUTOMAKER WITH AN INFLUENTIAL SET OF TASTEMAKERS

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